Getting People Onside

Lobbying

Note: The following notes were written by a dozen people in four brainstorming sessions at the "Getting People Onside" workshop at LIANZA09 - I'm merely the scribe.

Note 2: When I originally wrote this up as a keyword people could talk about, I was thinking of intra-organisational lobbying, eg persuading a manager. In the workshop, people took it to mean more external/political lobbying. It being a participant-driven session, that makes them right and me wrong :-) - but I found it interesting to note that a lot of the thoughts people came up with below could apply intra-organisationally as well.










Don't waste a minute's contact with the big bosses - when you have the ear of people with the power (in meetings, in the elevator) then use it to get through your key message / ask for what you need